As the world gears up to celebrate the International Children’s Day of Broadcasting (ICDB), the Ministry of Community Development and Social Services has reaffirmed its commitment to championing the rights of children and promoting their voices in media.

Scheduled annually on the first Sunday of March, the ICDB serves as a reminder of the significance of empowering children in broadcasting and ensuring their perspectives are heard.

Under the theme: “Children’s Voices, Children’s Rights, Our Collective Responsibility”, Ministry Director for Child Development, Ms. Beatrice Muyambango has since observed the need for stakeholders to fully participate in this year’s commemorations to collectively amplify children’s voices on matters that affect their wellbeing.

With a series of engaging and enriching activities lined up, Ms Muyambango feels this year’s commemoration is an opportunity for children to be listened to, as they express themselves freely on matters that concern them.

She further said efforts should focus on fostering a conducive environment where children feel empowered to express themselves and participate actively in shaping media narratives.

Ms Muyambango said through partnerships with broadcasters, community organizations, and educational institutions, children’s voices should be heard in the promotion of dialogue on issues affecting their well-being and development.

She said the Government wants to leverage all forms of media to reach a wider audience and facilitate meaningful interactions that shape the future of children in every setting by fostering a culture of inclusivity.

Ms Muyambango affirmed the Government’s commitment to safeguarding the rights of every child, regardless of their background or circumstances by empowering them to become active participants in media production and consumption.

“As we approach the International Children’s Day of Broadcasting, let us reaffirm our collective dedication to promoting children’s rights in media and building a brighter future for generations to come”, she said.

She therefore said upholding children’s rights should be done consciously and not with a “by the way” attitude because children are special people deserving special attention.