President Hakainde Hichilema has called on the private sector to scale up investments in social protection initiatives aimed at uplifting the lives of vulnerable citizens across the country.

Officiating at the 4th Private Sector Day at the Mulungushi International Conference Centre, held under the theme; “Driving National Development and Building Economic Resilience: Innovative Private Sector Solutions for Job Creation and Sustained Economic Growth,” the President highlighted the indispensable role of private sector actors in advancing national development.

He emphasised that while Government remains committed to improving the welfare of all citizens, greater impact is achieved when the private sector partners with Government in delivering solutions that strengthen livelihoods, promote inclusion and drive economic transformation.

President Hichilema urged industry leaders, innovators and investors to develop sustainable interventions that support social protection, foster job creation and contribute to sustained economic growth.

He encouraged businesses to adopt innovative models that not only enhance profitability but also contribute to the broader social good, reinforcing the idea that economic success and social responsibility can and should co-exist.

He reaffirmed Government’s commitment to maintaining an enabling business environment that encourages investment, innovation and collaboration for the benefit of the Zambian people.

The Private Sector Day was organized by the Public Private Dialogue Forum (PPDF) and brought together stakeholders, industry players, partners and government officials to discuss and collaborate on enhancing the country’s economic growth and development.